Fashion, for me, is pure magic, an electric space where imagination becomes real. It’s my favourite way to express who I am and what I feel. I love how a story can be transformed into clothing and characters that I get to bring to life, and that’s truly what fashion means to me.

My brand motto is “Making Sustainability Sexy,” (MSS) and for me, that means making sustainability fun, desirable, and deeply fashionable. I want to be sustainable all the way down to the zips and the finer details, making it glamorous but eco-conscious. I don’t design around sustainability; sustainability is designed around my fashion. I can’t stand the stereotypes around sustainable fashion because when I hear the phrase, even I sometimes think, “oh, boring.” But that’s exactly what I’m here to change. My mission is to prove that sustainability can be bold, luxurious, and irresistible on the runway and off.